Doug DeMuro

Right.

Right.

Nobody's asking, are you a Lexus person?

Nobody's asking, are you a Lexus person?

Somehow they were able to both produce an SUV that gets them 350,000 units annually. Yes. But also mention the same breath as Ferrari in terms of like enthusiasts.

Somehow they were able to both produce an SUV that gets them 350,000 units annually. Yes. But also mention the same breath as Ferrari in terms of like enthusiasts.

And yet people still dream. It's crazy. I agree. I completely agree. And again, the love only seems to be growing even as their model line expands to what we would consider to be less desirable cars. It's amazing. Like you said, it's amazing they pulled it off.

And yet people still dream. It's crazy. I agree. I completely agree. And again, the love only seems to be growing even as their model line expands to what we would consider to be less desirable cars. It's amazing. Like you said, it's amazing they pulled it off.

Gucci is always going to be valuable. The regular individual still has this thought of Gucci as, like, holy practices.

Gucci is always going to be valuable. The regular individual still has this thought of Gucci as, like, holy practices.

And I think Porsche is the same thing. Once the brand gets to a certain level, is it even possible to kill? I don't think so.

And I think Porsche is the same thing. Once the brand gets to a certain level, is it even possible to kill? I don't think so.

Huge value still in the brand name.

Huge value still in the brand name.

Yeah.

Yeah.

Out of 30.

Out of 30.

That's pretty good.

That's pretty good.