DougDoug

I think too many AAA studios swung at the King and missed basically.

That's all you can afford.

Yeah, and it might not look as polished, but if it's fun, it'll just take off nowadays.

It's crazy.

You've been breaking quite a few, but like you're getting there for sure.

You're getting there.

I just heard, I don't want to, I don't want to leak too much, but I heard from someone who worked at a agency that got the high guard contract to help them get like streamers and stuff.

Basically their words were that they.

They were like, Hey, we tried to tell them like some of this stuff is not going to work.

And, and,

the money didn't want to hear it.

And so like, and then you flash forward two weeks and everyone's laid off.

Like it's like, it's that, it's that quick nowadays.

Like if you don't, if you aren't hitting the culture or the creativity, it's like people just don't play it.

And then all of a sudden, I don't know, it's crazy.

Anyway, guys, I want to move on to the talk because we're on time here when there's like 10 different things to hit.

I want to talk very briefly.

It's a real tone switch.

You ready for this?

Yeah.