Dr. Andy Galpin

And it never worked because it was dudes like me telling girls like you that don't worry, you're not going to get bulky.

Which is not effective at all.

We needed in like, honestly, those female scientists and stuff to start coming forward and being the face of those movements.

That's largely happened.

And so the muscle mommies is probably a reflection of the last, you know, five to seven years of folks like that and Abby Smith, Ryan, and all these other folks coming from these different communities and saying, I've been lifting my whole life.

Look at me.

Yeah.

Oh, shit.

Yeah.

Huh.

You don't look like what I thought I was going to look like.

If you do want to look big and jacked and bulk, I don't care as a female.

Like, again, you define what is good or bad.

I don't care at all.

And I don't think Gabrielle would care at all what people say, right?

So you tell me what you do and don't want to look like, and we can program to that.

It just had, it took a while for us to come from the female voice.

You throw on top of that such mounting, colossal amounts of peer reviewed, high quality scientific evidence for things that touch female pain points.

And then you started getting belief in buy-in.

And so I think we're probably right at the beginning of that climb because, yeah, you will definitely see more there.