Dr. Cali Estes

And I said, I'm going to put this out.

And in about two and a half years, I made it into $4 million profit company.

And I was like, I can do this.

And the economic downturn of 08 hit, I lost everything.

It's homeless again.

I'm like, okay, here we are.

Back to the, you know, homeless, I've been here before.

We'll do it again.

So I started this company and I went, I'm going to merge what I know in the fitness company with this world and I'm going to scale it and I'm only going to do the top one to 5% because I know my net worth.

I know what I bring to the table and I just did 10 years in nonprofit, you know, working my ass off.

So here we go.

So I came into it that way and I was doing a speech in West Palm Beach at the Breakers.

I was actually speaking on coaching versus therapy and a woman was in my office

because she wanted to hear what I said.

And afterwards she walked up and she said, I want to hire you for my daughter.

She didn't tell me who she was.

I just said, okay.

And I just bit bald prices out.

And I just dumped the number out there figuring, see what happens.

And she took it.