Dr. Carl Erik Fisher

Just how frictionless is it to be able to use this game or this platform?

And when something is available across multiple platforms, if it's on your phone, but it's also on your iPad, and it's also on your gaming console, and it's also on your PC...

then problems spike.

You know, this is not rocket science.

This is relatively straightforward, but it illustrates the notion that we don't have to be stuck into an all or nothing binary.

Like, do you have social media or don't you have social media?

People can install say a launch delay where it's a, an app that makes you pause and take a few mindful breaths before you use the device or

or maybe set time limits, or maybe some people have even dedicated a specific old phone to social media.

I've seen this problem in folks who have to use social media or other apps for their work.

And they say, like, I'm an entrepreneur.

I need to be on social media.

Otherwise, I can't get clients or I can't do what I need to do.

Well, okay, well, use the last phone that you were using before the upgrade and have that be the one that has Instagram on it.

Keep it in the closet and take it out when you need to do the post for your thing.

Yeah.

So now I've said something with that.

That was good.

I've enabled the a thousand dollar purchase.

Whoops.

Yeah, so friction.