Dr. Chris van Tulleken

But it's, It's the people who say, oh, it's all sugar, salt, and fat. When you say, well, okay, let's talk about progressive sugar taxation, you don't hear those same voices calling for that. You don't hear those voices calling for strong marketing restrictions on foods that are high in sugar, salt, and fat. To some extent, the ultra-processed

But it's, It's the people who say, oh, it's all sugar, salt, and fat. When you say, well, okay, let's talk about progressive sugar taxation, you don't hear those same voices calling for that. You don't hear those voices calling for strong marketing restrictions on foods that are high in sugar, salt, and fat. To some extent, the ultra-processed

But it's, It's the people who say, oh, it's all sugar, salt, and fat. When you say, well, okay, let's talk about progressive sugar taxation, you don't hear those same voices calling for that. You don't hear those voices calling for strong marketing restrictions on foods that are high in sugar, salt, and fat. To some extent, the ultra-processed

What it tells us is that food processing is important. I mean, we know that processing affects human physiology. Are we saying that the only way that ultra-processed food harms you is not through sugar, salt and fat? I mean, that would be absurd. What I would say, the simplest way of understanding it,

What it tells us is that food processing is important. I mean, we know that processing affects human physiology. Are we saying that the only way that ultra-processed food harms you is not through sugar, salt and fat? I mean, that would be absurd. What I would say, the simplest way of understanding it,

What it tells us is that food processing is important. I mean, we know that processing affects human physiology. Are we saying that the only way that ultra-processed food harms you is not through sugar, salt and fat? I mean, that would be absurd. What I would say, the simplest way of understanding it,

is that the ultra processing, which includes the marketing, the coloring, the texture effects, the physical processing, thermal chemical processing, that is the stuff that enables and allows you to eat so much of the sugar, salt, and fat. Because no one eats sugar, salt, and fat from the bowl on the table. It's the processing. So it's a different matrix. Yeah, it's a different matrix.

is that the ultra processing, which includes the marketing, the coloring, the texture effects, the physical processing, thermal chemical processing, that is the stuff that enables and allows you to eat so much of the sugar, salt, and fat. Because no one eats sugar, salt, and fat from the bowl on the table. It's the processing. So it's a different matrix. Yeah, it's a different matrix.

is that the ultra processing, which includes the marketing, the coloring, the texture effects, the physical processing, thermal chemical processing, that is the stuff that enables and allows you to eat so much of the sugar, salt, and fat. Because no one eats sugar, salt, and fat from the bowl on the table. It's the processing. So it's a different matrix. Yeah, it's a different matrix.

There is no definition in law in a lot of places that's widely agreed of what food is, but I think the idea that it's- Well, there's a Webster's Dictionary definition I'm going by.

There is no definition in law in a lot of places that's widely agreed of what food is, but I think the idea that it's- Well, there's a Webster's Dictionary definition I'm going by.

There is no definition in law in a lot of places that's widely agreed of what food is, but I think the idea that it's- Well, there's a Webster's Dictionary definition I'm going by.

Right. And should nourish us. Exactly. And the purpose of food should be to support health and growth. And that's not what UPF does. So the definition, you can look it up. It's housed, I've got it in front of me. It's housed on the United Nations Food and Agriculture Organization website. So this is not... a definition agreed on by a single academic group promoting their work.

Right. And should nourish us. Exactly. And the purpose of food should be to support health and growth. And that's not what UPF does. So the definition, you can look it up. It's housed, I've got it in front of me. It's housed on the United Nations Food and Agriculture Organization website. So this is not... a definition agreed on by a single academic group promoting their work.

Right. And should nourish us. Exactly. And the purpose of food should be to support health and growth. And that's not what UPF does. So the definition, you can look it up. It's housed, I've got it in front of me. It's housed on the United Nations Food and Agriculture Organization website. So this is not... a definition agreed on by a single academic group promoting their work.

This is a definition that UNICEF use, the World Health Organization in some context use, the UN use, many governments around the world use, and then research groups at Cambridge, Harvard, Yale, Princeton, Oxford, UCL, and so on. So the NOVA classification divides food into four groups. Group one is these minimally processed foods, things like an oyster or an apple.

This is a definition that UNICEF use, the World Health Organization in some context use, the UN use, many governments around the world use, and then research groups at Cambridge, Harvard, Yale, Princeton, Oxford, UCL, and so on. So the NOVA classification divides food into four groups. Group one is these minimally processed foods, things like an oyster or an apple.

This is a definition that UNICEF use, the World Health Organization in some context use, the UN use, many governments around the world use, and then research groups at Cambridge, Harvard, Yale, Princeton, Oxford, UCL, and so on. So the NOVA classification divides food into four groups. Group one is these minimally processed foods, things like an oyster or an apple.

Obviously you haven't processed at all, you eat them raw. But minimally processed foods includes things like, you know, rice. You've husked it or grains. You know, it's gone through a degree of processing. Pastas are minimally processed food. But they're usually single ingredient and you can eat them whole or you can boil them. Frozen vegetables.

Obviously you haven't processed at all, you eat them raw. But minimally processed foods includes things like, you know, rice. You've husked it or grains. You know, it's gone through a degree of processing. Pastas are minimally processed food. But they're usually single ingredient and you can eat them whole or you can boil them. Frozen vegetables.