Dr. Edna Lekgabe

I do not give a fuck.

I-D-G-A-F is in the dictionary.

Mattressence isn't.

I-D-G-A-F is in the dictionary.

Mattressence isn't.

And so this is a global awareness campaign, which is fantastic because it's bringing it into our mainstream conversation, which we're doing now.

We're bringing it to the forefront and saying, how is this possible?

How do we not know about this adolescence, this period of messiness, this period of growth and this period of hormonal changes?

How do we not have it in our phones, have it in our dictionaries while we're not talking about it?

Yeah, we still haven't even got around to it.

What is it?

So it is this profound biological, psychological, sociological shift that happens for women, right?

It moves a woman from womanhood to motherhood.

It's around becoming a mother.

It's becoming.

And it's not something that happens overnight.

And it was coined in 1973 by the American anthropologist Dana Raphael.

So she studied a lot of cultures, around 250 cultures.

She went around looking and trying to understand the phenomenon of motherhood.

And what she found in these cultures, the African cultures, Asian cultures, is