Dr. Ellen Langer

The first is there's no such thing as good or bad.

That's a frame you put on things.

Things in and of themselves are neither good nor bad.

So if you were making a decision, and what you're gonna do is a cost-benefit analysis,

If every cost is a benefit and every benefit is a, you can't add them up.

They're not going to tell you what to do.

Not only that, but if you were going to do a cost benefit analysis, there's nothing that tells you when to stop pulling in information.

And each new piece of information could change the sense of a decision.

Not only that, but I told you prediction is an illusion.

Decision making relies on being able to predict.

Right.

That if you have to decide you want a car or a boat, strange choice.

I don't think anybody makes it, but let's just leave it that way.

We have a car and a boat that costs about the same money and you can't decide which one.

that the decision you're making depends on your guess about how much you'll enjoy.

Well, I enjoy the boat.

I get seasick, so it's not appealing to me.

But will I enjoy the boat as much as I have enjoyed it?

You can't say.

Things change.