Dr Frank Houghton

the tobacco industry routinely inflate the size of the illicit tobacco market.

I mean, we know it's big, but they would make it appear massive.

And I'm just concerned that perhaps this is also being inflated.

I feel it should.

I feel we have this parallel structure in Ireland, which almost gives this illusion that somehow the national lottery gambling isn't gambling.

The emphasis from the national lottery is always on playing, winning prizes, good causes.

there's almost no acknowledgement that it's even gambling.

And I think at the moment, because of that, it's able to operate far more loosely, particularly in terms of advertising.