Dr. Gabrielle Lyon

And one of the things that those individuals did is that they anchored their why.

And people have always said, oh, you got to get clear on your why, why you're doing something.

But what we don't do is we don't make it really emotional.

Liz, I'll give you an example.

Someone will say, why did you write this book?

And I could say, well, I want a healthy world for my kids.

I can say it, is it true?

But it's much different than saying, you know, my mentor of 25 years is 75.

He has spent a lifetime teaching me about protein metabolism.

And he's not in the middle half of his life.

He's in the later half of his life.

And he's a career scientist.

And his information will never get out there to the masses if I do not take my own personal responsibility to make sure that his legacy continues.

Then when I'm tired at 5 a.m., I'm not questioning, am I going to do this or not?

Because the why, and this is just an example, and people will go through their own exercise, is that the deeper anchor, the why, that emotional reason for why you're doing something.

I mean, Liz, it's probably not easy to get up and think about how am I going to communicate in the most effective way day after day to people.

There has to be a real driver.

If anyone is any good at anything, there's a real driver as to why.

And we go through life and we give very short answers and quick answers and it never makes someone successful because as easy as those answers are to come by are as easy as those answers are to push to the wayside.

And just understanding the standards that you set, we're not even talking about setting goals, standards that you set based on your values of what is important to you