Dr. Jacqui Barker

I mean, I do think part of it, I hope, is public health messaging.

We're actually effectively communicating to people that there is negative consequences to high levels of alcohol intake.

I do think there's also very real behavioral changes in how young people are spending their Friday nights compared to, I'm not going to make any guesses about anyone's age, but compared to how I spent my Friday nights.

And I think that people tend to socialize very differently.

There's also, in certain states, I think access to legal marijuana has changed alcohol consumption as well.

So there's been, in some places, a shift from one substance to another.

And so...

And some of this is also, in that case, non-caloric.

And so there may be a perception that being California sober is perhaps healthier than other intake patterns.

And so I do think that it reflects both, I hope, some of the public health messaging, but also broader changes in the way that young people are spending their Friday nights.

Yes, it was fun.

Thank you.

Yeah, fun discussion with you guys.