Dr. Jake Tayler Jacobs
👤 SpeakerAppearances Over Time
Podcast Appearances
The results were historic.
Within a few years, IBM had returned to profitability.
By the end of Gertzner's tenure, the company's market value had increased by over $100 billion.
The elephant had learned to dance.
Gertzner later wrote a book about the experience.
He called it Who Says Elephants Can't Dance, a direct challenge to the conventional wisdom that had nearly destroyed the company.
The title of the book wasn't just clever marketing.
It was the thesis.
The limitation wasn't real.
It was belief.
And beliefs absolutely can change.
All right, let's break this down.
The setup.
Why IBM matters.
IBM in 1993 is the perfect case study for what I see in healthcare every single day.
Here you have a company that dominated its industry for decades.
The best talent, the best technology, the best reputation.
And then almost overnight, they're hemorrhaging money.
Eight billion in losses.
Stock collapsed.