Dr Jared Cooney Horvath
👤 SpeakerAppearances Over Time
Podcast Appearances
I just woke up.
I got to go to the bathroom.
In response to a cue, you can now undertake an action to try and resolve it.
So if my phone dings, I look at it.
Sweet.
If you resolve a cue with an action, your brain will give you a hit of dopamine.
You're going to feel good.
There's your reward.
So cue, action, reward.
Cue, action, reward.
That's kind of the cycle.
Now what happens, you do that enough
times in a row, your brain's not stupid.
Eventually, it's going to preempt you.
You're going to go cue, ding, and your brain's going to say, I know what's coming.
And it's going to spit the dopamine out before you've done any action.
So here's the trick.
When you get dopamine after you've done an action, it feels really good.
You get that exact same chemical before you've done an action, it no longer feels good.
It feels like a craving.