Dr. Jeff Spencer
speaker
333 appearances
2 recordings
1 series
first heard Dec 2024
last heard Jun 2025
Dr. Jeff Spencer’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yes, I feel that we need to have a clear understanding of what the different stages of progress that we will be going through from starting to pursue our goal to the achievement of our goal. The very first phase of this is what I call start.
And when we get to a point where we have the preparation readiness and we know it because it's been vetted, it's extremely important that you have a thoroughly vetted and rehearsed starting procedure to make sure that you get out of the gate cleanly And you hit an early objective that confirms that goal progress is now up and running and underway.
Like, let's say you take a horse in the Kentucky Derby that's favored to win. Well, if it trips out of the gate because it hasn't practiced its starting procedure, then the horse that should have won gets last. And it's exactly the same thing for us. So please make sure that you have a well-organized and rehearsed starting process.
that ends in a certain achievement, an objective that demonstrates that goal pursuit now is actually formally up and underway.
Yeah, I absolutely can. So let's say that the initiative of a goal launch would be to have our first five-figure month, $10,000, right? So that's the target. I mean, that's not the goal, but that's the first target because we know that if we had 10,000 a month, this is for real. It's like, we're no longer talking about this, like this is for real.
And why having that target and declaring that target in advance is important is because when you hit it, it confirms that the preparation was correct. It also confirms that the leadership that created the preparation processes were correct and should be followed. It also gives the team confidence that we can actually do this.
You always want to start off on a positive when that doesn't need to be big that confirms that we're actually in process and moving forward. So once we've hit that liftoff point, then we move into what I call the honeymoon phase. And the honeymoon phase is where, okay, now we hit this liftoff. We have this confirmation. We're now at 10,000 a month.
This means it's going to be smooth sailing to the winter circle. Well, hold on a second. It doesn't really mean that. It means that we've just gotten out of the gate smoothly. And so the honeymoon phase is that when everybody's hyper excited, then they go out and they become very sloppy and relaxed about scheduling. They don't look at their policies. They may start overspending certain things.
You see this in startups all the time where they're not even making any money. And then they're going out and spending all this raised money on stuff that doesn't matter because they already think that they're in the winner's circle. So it's a complete abuse of the honeymoon. But we know that...
When we're in a honeymoon, there is always the opportunity for reckless choices that can really hurt us. And that's why I suggest that you just be mindful that at some point the honeymoon is going to wear off because they all do. And when the honeymoon wears off and you feel like there's a loss in momentum or enthusiasm, that doesn't mean that it's the wrong plan or you can't do it.
That's supposed to happen. It means you're now living in reality. It's actually something that you actually want to see because that level of enthusiasm cannot cure you forever. It's not possible. So we need to be aware of that because we're not aware that the honeymoon is supposed to wear off when the motivation drops and we all think, oh, bad plan, bad management.
Maybe I should get out while I have at least some resources left. Really bad idea, misinterpretation of the circumstances completely. What I will say also is that the next phase of this, once we get beyond the honeymoon phase and we have our reality check where we reconcile things, we get things back on track, then we may think, well, okay, now we've made this huge correction.
Now I know we can do it. Well, you kind of don't because the next thing coming is going to be the daily grind. And this is where your plan is now facing reality for the very first time. Prior to that, it's been a conjecture, a hypothesis, or a presumption, but it's never been fully tested. And we know that whatever the weaknesses are in our preparation will surface during the honeymoon phase.
That's what it's for. It's supposed to reveal to us what we don't know that we need to know so that we can get it. It's not a sign that we were behind or it was a bad choice. even though people will oftentimes misinterpret it as that and quit prematurely. It's something that we have to anticipate showing up.
So for example, I would say, okay, everybody, now that we're through the honeymoon phase, I just want to say that the daily grind is now in front of us and just know that there will be difficult moments.
that show up, it's supposed to be hard, this is gonna reveal to us what we need to learn, this is our friend, I'm glad it's here, it helps us get prepared in a way that we cannot lose, but let's not misinterpret this as something that we did wrong or incorrectly or we can't do it. You can see how easily people misinterpret situations unless they're informed that this is gonna happen.
So here's the promise, in the daily grind phase, if you're looking at the right metrics, and you've got the right plan, and you've got the metrics to confirm that you're making progress, you're going to get up one day and you're going to get up and believe that you can do it. Like, you know what? I really now believe I can do it. If he can do it, then I can do it. There's no difference.
But then we need to go from believing we can do it to knowing we can do it. It's different. So when I was working with Dave Asprey at Bulletproof, helping him build Bulletproof, I said, look, Dave, we both believe that Bulletproof can be really big. but we need to now know that we can do it. What do we need to do to go from believing to knowing?"
He said, well, we need more inventory and we need more people at the higher levels in the marketing department. I said, well, what is it gonna take to do that? He said, probably a couple million dollars. I said, you know all the guys in Silicon Valley, you go up there and raise that, let's get this done. So he did it, got it done.
And at that point, Dave and I both knew that Bulletproof is gonna be worth hundreds of millions of dollars. which it proved itself to be. And we did kind of declare what it is that we needed to get to take us from belief to knowing. That's a really essential step here. And then please, everybody, listen up. Then there's the final step that puts us into the winner's circle.
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