Dr. Jen Gunter

Yeah, I mean, gaps are always ripe to be exploited.

And I think wellness has exploited those gaps in many ways, but it was slower in print.

But there was, I would say, for example, with like Goop and Gwyneth Paltrow, they really introduced the concept that you could push the aesthetic over the actual message.

But that was like in print and that's slow.

And then once you have something like TikTok and you have this fast format, and then you have to think people are whatever, they're duetting or they're, you know, reacting.

There's all this sharing.

So we know that propaganda works.

And so you have not just this one piece of misinformation, like if you read something in a magazine where you're going to show one friend, maybe you're going to tell four people.

But you have a TikTok video that maybe gets seen by a million people, maybe gets amplified by another three million comments, this and that, and all of a sudden it becomes this melee.

And so when you have a group that has been historically understudied, has been historically neglected, when they can't go to their doctor and maybe get the answer that they want, there are obviously people that are exploiting those gaps.

and they're not filling them.

You're not filling a gap by telling women that vaginal steaming is good for their health.

However, that probably looks really good on a TikTok.

Oh, I completely believe that.

And that's really actually an extension of really celebrity culture, right?

Like if I write a piece of content and a celebrity writes a piece of content, what's the news gonna go for, right?

And is People Magazine gonna then write about what Dr. Chen Gunter wrote about or are they gonna write about whoever celebrity wrote about it, right?

So you see it as just doesn't have that, maybe that same viral capacity and it's slower, right?

You don't get on the cover of People Magazine probably for like eight days after, you know, whatever.

So yeah, but I completely believe that sounds very valid to me.