Dr. Jessica Venner

You know, even just in the way that their politics worked, for example, or the food that they ate.

Okay.

Yeah, they were a bit different and their morals were definitely different to us today, particularly in relation to slavery, for example.

That does separate us.

but they're human beings.

So when you find a children's toy in an area that they used to enjoy their dinner in the garden, that is not different to today at all.

It's not different at all.

And creating a pub garden,

because he knows for a fact that people are going to prefer drinking in that environment to a dingy indoor room.

So he's created this expanded area with a garden.

And Umbricius Scourus, knowing that branding, and he's the first evidence that we have in the ancient world of branding,

in that way.

So he has understood the psychology of people and thought, okay, this is giving it some oomph.

They want to buy from me.

These things are universal.

They'll never change.

They woke up with the same worries and joys and hopes that we wake up with every day.

They would go to sleep with the same ones.

and they wanted to ultimately live a life with their friends and family that they could, it's just like going to the region in Italy today.

I really, I watch people outside, these families, children running around at nighttime in the central squares and think this is no different, you know, at the fundamental level that we're all human and we all share the same fundamental, you know, values.