Dr. Kurt Love

And are they even, they may be doing their own sort of informal recruitment for you, which costs nothing.

When there is an opening, they may know somebody who's really talented and would be a great fit.

for that business.

So all of those things become just, it's actually quite measurable.

Again, once you start to dig down into that within your company, now you have a good sense of how much money are we actually saving by creating this really stable, very workable environment that people want to come to.

So as a CFO, that's the side that tends to be the blind spot that we're not necessarily looking at.

We're looking at things that seem to be, quote unquote, more tangible, which I get.

But one of the biggest and most missed things

ROIs, is this, how are we creating this environment that is optimizing the folks that are there, supporting them?

Are they feeling good about coming to work and are they recommending it to other people, especially when it comes time to look for new talent?

So that pays for itself in dividends, right?

I think there's, once you wrap your head around that, you go, yeah, right.

And as a CFO, if you don't have a system in place to actually track that, it's really hard to make the case that this is going on.

Right.

So, again, this blind spot can be very costly.

It can be something that you may actually have something really good going on, but you're not tracking it.

So you don't know.

And then you can't make the case for continuing along these lines.

And then something happens.

And all of a sudden you start to lose that and you're wondering, wait a minute, what's going on now, right?