Dr. Layne Norton

We've trained them in our methods.

If you want to be a better coach or you want to learn how to do this stuff, want to learn methods and don't want to go back to school, I have an academy called Facet Coaching Academy with Professor Bill Campbell where it really is – like it's over 600 pages of written material.

But if you want to –

Learn how to be the best coach to help people build muscle and lose fat, body composition.

We synergize resistance training, nutrition, supplementation, and cardiovascular exercise around all that.

And there's not really anything else out there that does that right now.

So there's that.

Then for people who can't afford one-on-one coaching, we developed my app, Carbon Diet Coach, which is $10 a month and I basically wrote an algorithm that will essentially coach you, like do accountability coaching.

So if you're –

You're doing fat loss.

You weigh in each day.

We tell people the more data points it has, the better.

You weigh in each day, and based on how you progress, the app will adjust your nutrition recommendations to make sure that you're going towards your goals.

And it will even give you some feedback messages when you check in and whatnot to tell you what you're doing well and what you can improve on.

Um, so that's been really successful for us.

A lot of people like that because obviously not everybody can afford one-on-one coaching, but you know, this thing does everything that my fitness pal does, except it actually like gives you feedback week to week and it adjusts your nutrition as you progress.

So it's a great option for people who can't afford one-on-one coaching.

And then my supplement line, outward nutrition, got a couple of self-published books.

And then I also have a research review called reps where, um,

Myself and my team of writers, we pick out five studies that are in like fitness and nutrition every month and we break them down in like a really practical way.