Dr. Maya Shankar

The IKEA effect refers to the fact that when we have contributed to something, when we have built something, we attach a lot more value to it.

The IKEA effect refers to the fact that when we have contributed to something, when we have built something, we attach a lot more value to it.

So even if you build the IKEA furniture and it's a piece of crap and the four legs aren't perfectly on the ground, you will assign more affection and it will feel like a more valuable item to you because it involved your inputs.

So even if you build the IKEA furniture and it's a piece of crap and the four legs aren't perfectly on the ground, you will assign more affection and it will feel like a more valuable item to you because it involved your inputs.

My inspiration for A Slight Change of Plans I think was twofold.

My inspiration for A Slight Change of Plans I think was twofold.

One is my own personal experience navigating change early in my life, right?

One is my own personal experience navigating change early in my life, right?

Losing the ability to play the violin and not knowing who I was and asking all these deep existential questions about identity and whatnot.

Losing the ability to play the violin and not knowing who I was and asking all these deep existential questions about identity and whatnot.

And the second came from 2020 when I was feeling extremely overwhelmed by the rapid pace of change around me.

And the second came from 2020 when I was feeling extremely overwhelmed by the rapid pace of change around me.

I think so many people were feeling overwhelmed by the rapid pace of change around them.

I think so many people were feeling overwhelmed by the rapid pace of change around them.

And it was just really daunting and intimidating to feel like we were totally out of control of our world and of our environment.

And it was just really daunting and intimidating to feel like we were totally out of control of our world and of our environment.

And then I put on my behavioral scientist hat and thought, OK, maybe the specifics of what 2020 threw our way are unprecedented.

And then I put on my behavioral scientist hat and thought, OK, maybe the specifics of what 2020 threw our way are unprecedented.

But.

But.