Dr. Maya Shankar

It's a little bit of folklore, but

It's a little bit of folklore, but

Danny Kahneman, who's a Nobel Prize winner in behavioral economics and is a friend of mine, he has said that there are times where he would end a vacation short when he was having the time of his life just because he knew that the memory would be more positive in his mind.

Danny Kahneman, who's a Nobel Prize winner in behavioral economics and is a friend of mine, he has said that there are times where he would end a vacation short when he was having the time of his life just because he knew that the memory would be more positive in his mind.

He said this a while back, and I think he now neither confirms nor denies it.

He said this a while back, and I think he now neither confirms nor denies it.

But I thought it was such a charming anecdote because it is a sign of just how powerful some of these biases can be.

But I thought it was such a charming anecdote because it is a sign of just how powerful some of these biases can be.

Just to clarify.

Just to clarify.

So it's not just the beginning.

So it's not just the beginning.

It's the most.

It's the most.

intense, emotionally intense moment of the whole experience.

intense, emotionally intense moment of the whole experience.

So it's the peak, it's the peak of the experience and then the end, hence the peak end rule.

So it's the peak, it's the peak of the experience and then the end, hence the peak end rule.

Yeah.

Yeah.