Dr. Mindy Weinstein

I think like digging into this more, there's a lot here.

I mean, it can't be contested when you can see the MRI.

Right.

You can't.

Yeah.

I mean, you can see it.

So that's it.

Right.

Exactly.

Because I feel like so much in marketing, we're like, you got to try it.

Maybe it'll work.

But then, yeah, when you see that, you're like, OK, apparently this does work.

Of course, if you're doing any kind of sale, I mean, that's a huge thing.

So having it on social media, we see a lot of those ads.

But I will tell you one thing to think about if you are like, let's say you're in a product business.

So you're a business to consumer, you got products, you're doing a flash sale.

You know, also understand that, yes, you can pay for ads, you can get some sales, but people are going to also do their due diligence.

And so...

Making sure that you know what you are providing that good customer service, you are providing those quality products, because people are going to search you out online, like they're going to go from Instagram, open up Google, and they're going to look up reviews in your company, or they're going to go to TikTok and look up reviews, because that's where a lot of people go now too, to make sure that you are really a trustworthy company.

And so I think sometimes like just understanding that that's going to happen at the same time.