Dr. Mindy Weinstein

There's a lot of demand.

Everybody wanted to ride it.

So we wanted to ride.

So what you just said, I didn't never want to stop to think about anything, you know, and the ride was good.

The ride was good.

Oh, totally.

It just makes you want to go on that even more.

And yeah.

And hearing that cheering in the crowd, like around me, like people who got on the list and then the booing people who didn't like, Oh, look at all of us.

So the way that I set up the book is that I talked about like all this academic research, but I was really trying to put together a book that, you know, it's built on psychological frameworks.

Right.

And so this is information that we already talked about, you know, that it's grounded in theory.

We've seen it through studies.

Yet that can be sometimes hard to digest.

So have the principles in there, but very, very practical application and a lot of case studies and interviews and different examples of what businesses are doing.

So it doesn't even leave it to your imagination.

You know, I'll present the theory of why it works.

Here's an example.

Here's how you can do it.

So really what you're going to get from it is it's going to open your eyes to all these different ways you might want to think about scarcity in your business and what can you leverage to build those customer relationships and also, of course, to help sales too, but to have that better connection.