Dr. Mindy Weinstein

Then you fast forward to today, our brains are still wired in a way that when something is hard to get, or we fear that we might not be able to have the option for whatever, if it's an opportunity, if it's something you're trying to buy, if it's a person you're trying to date.

our brains that actually being able to see the activity on brain scans, they start to, you know, all this activity starts happening that, okay, this is urgent.

This needs our attention.

We got to rectify the situation.

So that's a lot of what I was coming across.

So then when I saw the whole thing with toilet paper, I thought,

we're seeing this with toilet paper.

Because if you remember, even the news, like they kept saying, there's no supply issue, like there's enough supply, but the demand was so high, that that was just causing people of that fear, you don't want to miss your chance to get toilet paper.

And a lot of that came into play.

And also just on a side note, I mean, really with scarcity, the whole idea of FOMO is pretty big with scarcity, because it is that fear that

we might lose a chance.

We might lose the freedom to purchase that.

We might lose the freedom to take this opportunity, whatever it might be.

And so again, the way that our brains operate, you just get into high gear of like, we got to fix this situation.

And as I keep seeing our brains, it's

This is research.

So there's been so many studies where people were hooked up to MRIs, you know, and faced with a scare situation.

And I'm not talking about a scare situation of like not getting food or water, like scare situation where they're bidding on a product on an auction, you know, and watching what their brain does.

And the way that the brain would react is the activity where quick decisions are made would just light up.

And the activity where we would value something just would light up, meaning we'd skip the normal decision-making steps that we take and just immediately go to like, okay, we got to...