Dr. Richie Howard
speaker
171 appearances
2 recordings
2 series
first heard Jun 2026
last heard 24 Jun
Dr. Richie Howard’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 2.
Appearances
It suffered five million hits.
Although I think what is interesting and what's important to look at is that Restore spent a lot of money.
Restore were almost up there with the Labour Party.
We're talking they spent about 30 grand in the last month or so, which is, you know, it's only about 20 shy of what Labour spent.
And I think the other thing that's worth bearing in mind about the way in which all this works now is that firstly, you don't have to spend a lot of money for digital advertising to be incredibly effective.
There's a reason these companies make a lot of money.
It's because the ads are really good and they work.
And you can reach targeted people with 500 pounds, et cetera.
But the other thing is that because this is all done by AI now, basically the way you do ads these days, if you use meta platforms.
I mean, frankly, you can literally just chuck a website at it.
and tell it, make me a bunch of ads that reflect this website, and it'll do that for you, and it'll punt them out, and it'll do the targeting for you, etc.
Which means that the idea of locally mandated spending and things that are specifically from... You can run all your ads through the national campaign.
If the AI decides that it's going to show them to people in Maker Field, you need to be less targeted than you used to be because the AI will naturally deliver the content to places where it is performing best, which are likely to be...
places where elections take place, for example.
Well, I mean, my favorite one currently is the other shadow media ecosystem that exists around this.
And the other reason that reform maybe think they don't have to spend quite as big on advertising generally is because so much of the organic stuff is done for them.
But then there's... Firstly, there's the entire right-wing media ecosystem on X, which is fundamentally a place now where the only views where you'll ever get any traction are ones that broadly align with those of the other.
There is an algorithmic scale and he is holding it down.
So you get a lot of free stuff from that.
Obviously, as we all know, over the course of the past 15 years, we've learned that the outrage economy does very well on social media for a variety of different reasons.
Showing 61–80 of 171 · page 4 of 9
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