Dr. Stephen Sanders

Yeah.

And so I said, hey, if I was struggling and I don't have a playbook, then there is a huge need for this.

And the data tells us that men don't engage with health care.

They don't like the health care system.

And when they do, they get dismissed because they go in and they have this complaint.

And then they're told they have normal labs and go home.

And that's just normal aging.

And so I think that's why we see such underutilization everywhere.

men not engaging with healthcare.

And so what I set out to do was, Hey, I want to be the doctor that I needed in my late thirties.

Like I want to, I want to do that.

And I want to get the messaging out, not in your late thirties, but Hey, when you're 20, we need to start thinking about this.

Like when you're 30, we need to start thinking about this because we know that everybody's going to age.

Everybody's going to die.

We know that, but how you do that really matters.

It is.

And I thought I was invincible in my 20s.

And then you get to your 30s and 40s and things start changing.

You get metabolic shifts and life shifts and hormonal shifts.

And it's crazy.