Dr. Todd Rose

Or, you know what, I decided I'm not drinking on weekdays because then it doesn't say I'm not someone who drinks, right?

It's just I've made that choice.

And you'd be shocked how many people, like the person said, hey, I'm having a drink.

We're at a table with a bunch of people and we're like, okay, fine.

And then everyone sees two people do it.

And you're like, okay, there's a lot of pressure building as they come to you.

And what will you have?

sir, like I'll have what they're having, you know, is just the ability to say something like, you know what, I've decided to take a month off or whatever.

And no one's going to say something's wrong with you.

No.

But what you'll do is you'll give them permission to do the same thing and try it out.

It's amazing.

And once you realize how many people end up copying you, you'll see just how profoundly we're affected by what we believe other people believe and expect of us.

So remember we talked about that reward response?

Yep.

So your brain has what's called an anticipated reward response.

We know that when we're aligned with our group, it feels really good and we want that.

It's not quite like drug addiction, but it's in that ballpark where-

Once you're addicted to that drug, you're chasing the drug.

Everything is about, I want that feeling again.