Dr. Todd Rose

And they just, they're not trying to get you to do something.

They just, I'm going to be me, you be you.

Put it in different terms, like let them let me, right?

And they're the embodiment of that.

Some things happen.

Because we so deeply want that, we gravitate toward the energy there is real.

Well, this is why I was so excited to talk to you, because my scientific research, the work we do at Populous, my think tank, is, I would say, what we've uncovered is the science behind

Let them, let me.

We talked a lot about the conformity and all the problems there, but also the broader societal consequences of not doing that.

Right?

So what do we know about how we shatter illusions, how we get back to authenticity?

And it's the practical stuff you need to do to get on that path.

Mm-hmm.

When I looked at it, when I read your book, I was like, okay, this, if you just do this, it's not easy.

It's simple, but it's not easy, right?

And so bringing it to a level of getting people on that journey.

Again, authenticity is a journey.

It's process.

It's not a destination.

You can start anytime, anywhere, no matter how old you are, no matter what your circumstances.