Dr. Zelana Montminy

want to talk about later, but that's a whole other thief that takes us away from actually doing anything and doing anything well.

And that's just such a part of our culture.

We glorify it in such a profound way.

It's really dangerous.

Well, because the brain actually doesn't multitask.

It just task switches.

So the human brain cannot run tasks in parallel.

It just, it goes back and forth between them.

So every time you toggle between an email and a conversation or between Slack and doing your work, whatever it is, like there's a part of your brain that has to reorient and it reboots context.

And every time you have to reorient

there was this incredible study that showed it takes about 23 to 25 minutes on average to fully regain focus.

Minutes.

I didn't misspeak.

That's not seconds.

So it takes 23 to 25 minutes to fully regain focus and energy.

So that constant task shifting and context shifting is

is flooding our brain and we just can't do it.

We're just exhausted.

We can't retain things.

We have lower creativity and we're losing huge chunks of time pretending that we're multitasking.