Drew Burney

And then we just end up doing them even more than we were before.

So like trying to stop doing a behavior, a good way to not stop doing it is to try to not do it.

Right?

Like an example of this is really, like in the 60s is when they put the Surgeon General warnings on packets of cigarettes, you know?

It's like everybody shows everybody like, you know, this causes cancer, this is bad for your health, smoking while pregnant, all of that, right?

So something like half of the American population back in the 60s was smoking cigarettes daily.

Today it's down to 18%, but you know, millions and millions of people read those warning labels and nothing happened there, right?

There's like telling you not to do it.

If it was just information.

Exactly.

We'd all have six packs.

So it goes back to that.

So that is just one of the weakest ways, I think, to change is to just brute force your way into not doing it.

Okay.

So what you're saying is most of us want that, those adaptation layer changes right away, if not full blown identity changes right away.

Right.

Right.

And then, but what we're doing is because we want those emotions to just be able to fuel us and move us.

Right.

I think I've experienced this a million times.