Drew Carrell

Cool. Yeah, so for us, it was just like, holy shit. If these guys are able to find gold in the Yukon with sticks and rocks, imagine if we walked in and showed them what a bulldozer was or an actual shovel was. What are they going to be able to do then? And we were really ratified in our very first case study of the whole thing when we had an investor come to us.

Cool. Yeah, so for us, it was just like, holy shit. If these guys are able to find gold in the Yukon with sticks and rocks, imagine if we walked in and showed them what a bulldozer was or an actual shovel was. What are they going to be able to do then? And we were really ratified in our very first case study of the whole thing when we had an investor come to us.

Again, that was when I thought he was a crooked realtor, but that's besides the point. We ran a bunch of ads for him. We spent 20 grand. where it was coming to like the meeting with the client and we're just like, we're 20 grand in the hole. We'd only gotten like a hundred leads. So we were like, it was costing us 200 bucks a lead. And at the time it was crazy to us.

Again, that was when I thought he was a crooked realtor, but that's besides the point. We ran a bunch of ads for him. We spent 20 grand. where it was coming to like the meeting with the client and we're just like, we're 20 grand in the hole. We'd only gotten like a hundred leads. So we were like, it was costing us 200 bucks a lead. And at the time it was crazy to us.

Cause we're getting like $4 leads for Tony Robbins webinar. Right. So we're just like, we sit down, like we figured this is the, you're getting your ass fired meeting. And the guy's just like, I made a quarter million dollars last month off the leads you guys sent me. Can we 10 exit this month? And we're just like, what is going on?

Cause we're getting like $4 leads for Tony Robbins webinar. Right. So we're just like, we sit down, like we figured this is the, you're getting your ass fired meeting. And the guy's just like, I made a quarter million dollars last month off the leads you guys sent me. Can we 10 exit this month? And we're just like, what is going on?

So that's when we knew like that, that was literally the moment I looked at my partner and I was like, we're stopping consulting immediately. We're going to sell the YouTube ad agency and we're going all in, like we're going all in. And that, and that was it.

So that's when we knew like that, that was literally the moment I looked at my partner and I was like, we're stopping consulting immediately. We're going to sell the YouTube ad agency and we're going all in, like we're going all in. And that, and that was it.

Yeah. I think to clarify. Yeah. It's not, I, we certainly didn't sell ad like that day. It took us a year. And, and honestly, our first like year with lead dollar, we didn't make a dollar. So like we're pulling salaries from this other agency.

Yeah. I think to clarify. Yeah. It's not, I, we certainly didn't sell ad like that day. It took us a year. And, and honestly, our first like year with lead dollar, we didn't make a dollar. So like we're pulling salaries from this other agency.

So it was like, it was this moment like where we knew we needed out of it, but it was kind of paying the bills and like the 15 hours a week that we're putting into it. It doesn't sound like a lot, but absolutely it was a lot of energy. But it was that moment. I remember when we sold like, Um, we sold and then I was immediately fired by the new owner, which of course was kind of the point.

So it was like, it was this moment like where we knew we needed out of it, but it was kind of paying the bills and like the 15 hours a week that we're putting into it. It doesn't sound like a lot, but absolutely it was a lot of energy. But it was that moment. I remember when we sold like, Um, we sold and then I was immediately fired by the new owner, which of course was kind of the point.

And I remember like sitting back and like deleting my, the meetings off my calendar. And I was just like, man, we, we got lead Zolo per month to what our last company was doing per year. in the course of a year. Now imagine if I'm essentially doubling my focus on that opportunity. That was when Deep Knot Wide was born in our vocabulary, in our Slack channel. We even have an emote for it now.

And I remember like sitting back and like deleting my, the meetings off my calendar. And I was just like, man, we, we got lead Zolo per month to what our last company was doing per year. in the course of a year. Now imagine if I'm essentially doubling my focus on that opportunity. That was when Deep Knot Wide was born in our vocabulary, in our Slack channel. We even have an emote for it now.

When somebody's talking and proliferating and ideas are getting woo-woo, we have an emote that's just like, boom, Deep Knot Wide. Right. As in like you're getting you're getting out there again. And we love it. We love ideas. But like stop getting out there, like go deep, not wide.

When somebody's talking and proliferating and ideas are getting woo-woo, we have an emote that's just like, boom, Deep Knot Wide. Right. As in like you're getting you're getting out there again. And we love it. We love ideas. But like stop getting out there, like go deep, not wide.

There's not a single context that either one of us could dream up or somebody could call in and bring up that you and I both know that the answer is not going to be, oh, you should expand. It'll be you need to go deeper in what you're already in. Um, so yeah, I, I totally agree. I think that people are missing that there's too much YouTube shit out there.

There's not a single context that either one of us could dream up or somebody could call in and bring up that you and I both know that the answer is not going to be, oh, you should expand. It'll be you need to go deeper in what you're already in. Um, so yeah, I, I totally agree. I think that people are missing that there's too much YouTube shit out there.

There's too many coaches trying to sell you on the next cool thing. Like you want to go, you know, mentally masturbate to YouTube, go watch some Hermosi shit and he'll just tell you you're not working hard enough. And that's all you need to hear. Um, I think, I think that that's, that that's the key. And I think that that's, that's the era we're in right now is that there's so much distraction.

There's too many coaches trying to sell you on the next cool thing. Like you want to go, you know, mentally masturbate to YouTube, go watch some Hermosi shit and he'll just tell you you're not working hard enough. And that's all you need to hear. Um, I think, I think that that's, that that's the key. And I think that that's, that's the era we're in right now is that there's so much distraction.