Drew Carrell

Um, like I even, I have a personal coaching client right now and like I spent my entire last call with him yesterday, literally telling him to stop, like just focus on what we talked about in the last month. And that's what he needed. And he'll make an extra million bucks just from that conversation.

Um, like I even, I have a personal coaching client right now and like I spent my entire last call with him yesterday, literally telling him to stop, like just focus on what we talked about in the last month. And that's what he needed. And he'll make an extra million bucks just from that conversation.

Yeah, yeah. Well, I'll paint it just a little picture quickly. And this is not to be braggadocious, right? Like you've had millions of people on this podcast who are way more successful than me. But in our first year of LeadZolo, our revenue is $100,000. This year, which is our third year, this is only our third year, we'll do $18 million. So it's a game of delayed gratification.

Yeah, yeah. Well, I'll paint it just a little picture quickly. And this is not to be braggadocious, right? Like you've had millions of people on this podcast who are way more successful than me. But in our first year of LeadZolo, our revenue is $100,000. This year, which is our third year, this is only our third year, we'll do $18 million. So it's a game of delayed gratification.

And you're asking like the perfect question, in my opinion, is like, how do you know how long to hold on to before you think it's just not worth it? And again, luckily for us, you know, we had another company footing the bill. But yeah, it was tough. I remember going out. When we were first kind of interested in this, we immediately bought VIP tickets to an event. It was in Milwaukee.

And you're asking like the perfect question, in my opinion, is like, how do you know how long to hold on to before you think it's just not worth it? And again, luckily for us, you know, we had another company footing the bill. But yeah, it was tough. I remember going out. When we were first kind of interested in this, we immediately bought VIP tickets to an event. It was in Milwaukee.

I want to say, um, Tony Romero's event. And we went there and like, yeah, that was $7,500 for me. It was $7,500 for this new person we just hired. Right. We like, we haven't even really made any money yet. So I've hired him. I'm paying his salary. There's $1,500 between his ticket and mine. I had to fly from Toronto. So there's another two or three grand and say no hotel. He lived up the street.

I want to say, um, Tony Romero's event. And we went there and like, yeah, that was $7,500 for me. It was $7,500 for this new person we just hired. Right. We like, we haven't even really made any money yet. So I've hired him. I'm paying his salary. There's $1,500 between his ticket and mine. I had to fly from Toronto. So there's another two or three grand and say no hotel. He lived up the street.

So whatever right now, we basically made a twenty thousand dollar investment before we understood the industry. But to us, we knew that like this was it was really important for us to understand. And we we knew and we had an agreement that if at the end of this weekend, we didn't see any opportunity, we'd walk out.

So whatever right now, we basically made a twenty thousand dollar investment before we understood the industry. But to us, we knew that like this was it was really important for us to understand. And we we knew and we had an agreement that if at the end of this weekend, we didn't see any opportunity, we'd walk out.

Um, but we went there and as luck may have it, and I say that tongue in cheek because there's no such thing as luck, right? We all manufacture our own environment and our own situations. So we went there. I luckily, cause we're VIP, we're sitting in the front row. The MC was kind of waiting to go on. He was just shooting the shit with me. Turns out we had a common friend.

Um, but we went there and as luck may have it, and I say that tongue in cheek because there's no such thing as luck, right? We all manufacture our own environment and our own situations. So we went there. I luckily, cause we're VIP, we're sitting in the front row. The MC was kind of waiting to go on. He was just shooting the shit with me. Turns out we had a common friend.

So the MC, and now again, we haven't made any money. We're 20 grand in on this very first event. The MC walks up. His opening thing to the whole event was, guys, you don't know who you'll meet in these rooms. The point of coming to these events is for all the connections you will make.

So the MC, and now again, we haven't made any money. We're 20 grand in on this very first event. The MC walks up. His opening thing to the whole event was, guys, you don't know who you'll meet in these rooms. The point of coming to these events is for all the connections you will make.

Like the one I just made with this guy up here named Drew Carroll with his company LeadZolo, who generate the hottest off-market leads through YouTube. And it was just like, that was a 30-second conversation I had with this guy. Yeah, that made for a good conference, that's for sure. Yeah. Right? So I spent the, we spent the rest of the weekend like fielding questions from people.

Like the one I just made with this guy up here named Drew Carroll with his company LeadZolo, who generate the hottest off-market leads through YouTube. And it was just like, that was a 30-second conversation I had with this guy. Yeah, that made for a good conference, that's for sure. Yeah. Right? So I spent the, we spent the rest of the weekend like fielding questions from people.

What was, And so, you know, that built a lot of momentum. So, yeah, the next six months we were taking on clients and we're filling out the model. We know how much is charged per lead because there's certain areas where our cost per lead was really low. So we're just trying to like make a few bucks. Right. But then we go quote another area like for 200 bucks was costing us 300 bucks.

What was, And so, you know, that built a lot of momentum. So, yeah, the next six months we were taking on clients and we're filling out the model. We know how much is charged per lead because there's certain areas where our cost per lead was really low. So we're just trying to like make a few bucks. Right. But then we go quote another area like for 200 bucks was costing us 300 bucks.

So we went through six months of like I think we put up like 400 grand in ad spend and we got back like 320. Right. And plus payroll and plus all this other stuff. Right. So we're underwater. But we we we had that we had that moment at the beginning. Right. We knew that the interest was there. The problem wasn't that we couldn't sell our product. Problem was we didn't know how to fucking price it.

So we went through six months of like I think we put up like 400 grand in ad spend and we got back like 320. Right. And plus payroll and plus all this other stuff. Right. So we're underwater. But we we we had that we had that moment at the beginning. Right. We knew that the interest was there. The problem wasn't that we couldn't sell our product. Problem was we didn't know how to fucking price it.