Drew Carrell

We didn't know how to like price it and hand it to people in the way they fucking wanted it. So even when we did overcharge, which we thought were overcharging, but we weren't.

We didn't know how to like price it and hand it to people in the way they fucking wanted it. So even when we did overcharge, which we thought were overcharging, but we weren't.

people for it then their next question is okay cool can you just put this into my crm make sure my top closer gets the best leads my worst closer gets the worst leads and i was just like can you like what is the crm and so like so so so now we have to like go through and we had to navigate all this but we we knew like we're to the point where we're gonna have to take a loan from stripe because stripe was offering us like 250k or something at the moment um

people for it then their next question is okay cool can you just put this into my crm make sure my top closer gets the best leads my worst closer gets the worst leads and i was just like can you like what is the crm and so like so so so now we have to like go through and we had to navigate all this but we we knew like we're to the point where we're gonna have to take a loan from stripe because stripe was offering us like 250k or something at the moment um

uh, at that, at that time. And so we're just like, do we pull the two, like two 50, like with two 50, how many more leads can we generate? Do you think we'll have the system cracked by then? Um, but for us, it wasn't a, it wasn't a, if we'll crack it, it was a when. So we had that to hold onto. And we've been through the monotony of 10 years. My partner owned the company for 10 years.

uh, at that, at that time. And so we're just like, do we pull the two, like two 50, like with two 50, how many more leads can we generate? Do you think we'll have the system cracked by then? Um, but for us, it wasn't a, it wasn't a, if we'll crack it, it was a when. So we had that to hold onto. And we've been through the monotony of 10 years. My partner owned the company for 10 years.

I was only part of it for three, but he had 10 years. He was working on that company to get it to a million dollars a year. It had 30 employees, right? It was like a net of 4%, right? So like we knew that that's not what we wanted to do. But we knew that time and persistence would get us there. So we're willing to, I was willing to take a second mortgage on the house if I had to.

I was only part of it for three, but he had 10 years. He was working on that company to get it to a million dollars a year. It had 30 employees, right? It was like a net of 4%, right? So like we knew that that's not what we wanted to do. But we knew that time and persistence would get us there. So we're willing to, I was willing to take a second mortgage on the house if I had to.

It was, we were so passionate about the possibility of what we could do.

It was, we were so passionate about the possibility of what we could do.

Sure. I'm going to just straight out be controversial. And that's fine. Bring, bring on the haters in the comments. We were too focused on VAs and cheap labor. That was our problem with our other agency. It was, how do we get an $800 Filipino or, whatever, right? Some cheap labor.

Sure. I'm going to just straight out be controversial. And that's fine. Bring, bring on the haters in the comments. We were too focused on VAs and cheap labor. That was our problem with our other agency. It was, how do we get an $800 Filipino or, whatever, right? Some cheap labor.

And not that like I'm against it and totally, we definitely have VAs now, but what we weren't looking at and what we weren't concerned about was what is the culture of our company? Do people want to be in our company? Because if people don't want to work in your company, nobody wants to work with your fucking company. And we'd lost that.

And not that like I'm against it and totally, we definitely have VAs now, but what we weren't looking at and what we weren't concerned about was what is the culture of our company? Do people want to be in our company? Because if people don't want to work in your company, nobody wants to work with your fucking company. And we'd lost that.

We had this team of VAs and Slack and we'd roll in at 10 a.m. and blow up. Ah, this person didn't do this. And like that one's fired and let's hire another one. And it was just like we were managing through a spreadsheet and we're making some money. So we thought that we were the shit. But when we transitioned over this, we realized it was just all relationship.

We had this team of VAs and Slack and we'd roll in at 10 a.m. and blow up. Ah, this person didn't do this. And like that one's fired and let's hire another one. And it was just like we were managing through a spreadsheet and we're making some money. So we thought that we were the shit. But when we transitioned over this, we realized it was just all relationship.

And so when we made that first hire, like we hired Adam before we were making money. But we knew it was just kind of perchance Adam came in front of us. But Adam's like he's he's the wood archetype. If you're big on Tony, like he's he's the people person. He's a community person. Like he was the best salesperson in the world because he would go spend four hours with somebody in a hotel lobby.

And so when we made that first hire, like we hired Adam before we were making money. But we knew it was just kind of perchance Adam came in front of us. But Adam's like he's he's the wood archetype. If you're big on Tony, like he's he's the people person. He's a community person. Like he was the best salesperson in the world because he would go spend four hours with somebody in a hotel lobby.

asking them about their company, asking about their family, asking them about their friends. And it was just like, wow, like what an interesting shift from what we were used to, which is like a webinar sale or a hard sale, right? And so we asked Adam who the next hire should be. And then we brought that person on and then we brought on another group of people. And they were all...

asking them about their company, asking about their family, asking them about their friends. And it was just like, wow, like what an interesting shift from what we were used to, which is like a webinar sale or a hard sale, right? And so we asked Adam who the next hire should be. And then we brought that person on and then we brought on another group of people. And they were all...