Dror Liwer

Maybe we should sell there.

This was mid-market and small businesses.

Mid-market and small businesses, okay.

That really loved the simplicity that we created, that really loved the whole concept of an all-in-one.

So we slowly grew the product from a very niche product to a platform that covers basically everything that a mid-market or a small business needs.

It was trying to, so the attack vector was called calm jacking, which is a name I actually coined.

And the whole concept was preventing a man in the middle attack in the wireless realm.

So either Wi-Fi or cellular.

It's very, very easy for an attacker to step in the middle and basically intercept all the traffic and then either manipulate the traffic, steal the traffic or whatever.

And yeah, so when we went to sell this, people said, oh, that's a great technology.

We had patents, we won awards and everything.

But people said it's too much of such a specific threat vector that it wasn't really... They weren't willing to spend money to prevent it.

It's not about just spending the money.

They weren't willing to add one more thing to the stack.

I see.

That's a very, when you look at it from the eyes of a chief information security officer or an IT person, adding something new to a stack has additional costs.

which is why cybersecurity is so broken, because you need to have layers and layers and different tools.

An average company on the enterprise side will have 40 different cybersecurity products that they've bought.

Each one of them has a massive side cost, not just the cost of the software, but the team, the training, the maintenance, and so on and so on.

Three co-founders other than me.