Duncan Moore

you know, 8K this and that and massive screens and, you know, full studio setup.

So very cool.

Oh, I just love it.

Every time someone puts a bigger number in front of the K, to me, that's, I'm thinking object footprint.

So no, we had a great event at NAB.

NetApp is, I don't know if people associate us with media, but, you know, NetApp has been in,

major media for years and years.

I don't know if we can claim that we're the biggest in media, but we're certainly right there.

Everything from E-series for super high performance behind things like Quantum Store Next, as well as FAS and AFF increasingly being used in things like transcoding workloads and so on, and now Storage Grid as the back end for these massive

uh, media repository.

So yeah, so media is a lot of fun.

Um, I didn't get to, I didn't get to put my business card and win a new, you know, red dragon camera or anything, but, uh, there's always next year.

Now, you're absolutely on it, right?

I mean, if you look at any major new technology that comes out, no matter how cool it is, there has to be a compelling event for someone to consume that technology.

Something has to be broken.

And, you know, what does object storage fix?

Well, you could say scale, but there's always a way to do more scale, right?

Look, Flex Group solves the scale problem for files, right?

Yeah.

It's that geo-distribution is certainly a key thing we look for when sales rep calls into the tech marketing team and says, hey, listen, I'm not sure if this is an object opportunity or not.