Duncan Smith
speaker
12 appearances
1 recordings
1 series
first heard Nov 2011
last heard Nov 2011
Duncan Smith’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
So what we're going to do is we're going to put this cap on your head.
And what this cap does, it looks a bit like a shower cap.
It's got small little recesses, and in each of these recesses are tiny little electrodes.
We're going to be able to pick up the electrical activity that your cortex gives off.
Because a lot of our decision-making, in fact the majority of our decision-making, goes on beyond conscious awareness.
There is a thought that at least 95% of our brain's activity is subconscious activity or beyond our conscious awareness.
So you were...
We were doing that every week for seven or eight weeks.
Well, I think to start with, he was the first candidate that we're aware of in all of South America that had ever used neuromarketing.
And people don't understand neural marketing.
And like you mentioned earlier about subliminal advertising, if people think they're being told what to think, they're going to change their minds.
People don't like being told what to think and like to be able to at least believe that they're being given the choice.
Showing 1–12 of 12