Ed Cowan

speaker

535 appearances 4 recordings 1 series first heard Sep 2025 last heard 25 Oct

Ed Cowan’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

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Scaling Up: Lessons From The World's Best CEOs and Founders · From Olympic Gold to ASX 200 - Grant Hackett, CEO Generation Development Group (ASX: GDG) [S9:E8] · 25 Oct 2025 podcast

But it's a fascinating product that Generation Life sells, just one division of Generation Development Group.

Now, a mutual friend of ours described you as a triple threat in sales: technical, disciplined, personable.

And this is how you first met.

That's not

uh that's how you made your mark of course at at G D G.

So I thought I could learn a thing or two from you when it comes to to selling investment bonds.

So I thought I'd start in a bit of a different place and and ask you to to maybe try and sell me an investment bond.

It does feel like the investment bond needs a little bit of a rebrand because my mind obviously automatically went to fixed income rather than a tax advantage investment account.

Yeah, so in short, just to make this super clear to the audience, essentially as a customer I would choose from a menu of funds or ETFs and the earnings of of that investment are taxed inside this wrapper effectively at thirty percent.

And if I hold it for ten years, that is, you know, all withdrawals from there are tax free.

We'll come on to the generation story more broadly in your relationship with Rob that you alluded to.

While we're just kind of on this thread, talking to these three archetypes of selling.

You know, you you can be the technician that knows every detail, the grinder who's relentless with process or the natural connector who who can build trust in seconds.

I'd be really curious with your background, which of those did you naturally lean on when you came in as as essentially the head of sales of of generation life at the time?

And what did you have to really work at?

You

steal it for sure.

The history of Generation Development Group is interesting.

You alluded to it.

Osstock

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