Ed Cowan
speaker
535 appearances
4 recordings
1 series
first heard Sep 2025
last heard 25 Oct
Ed Cowan’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.
Appearances
think they call that culture as a competitive advantage and something that uh we deeply believe in at at T Dm.
Perfectly said.
Grant, you were a huge inspiration to me in my early chapters of of my sporting life and as a successfully transitioned athlete, uh huge inspiration for the next chapter that I went through.
So thank you so much for for joining me on scaling up.
It was a real treat.
I'm Ed Cowan and this is Scaling Up.
We last sat down with Bruce Buchanan in late twenty nineteen.
At the time, Rocked was in hypergrowth mode, having just raced through the US hundred million dollar revenue mark.
And the business was laser focused on the transaction moment, unlocking its potential for merchants, advertisers, and consumers alike.
In the six years since, ROC's revenue has grown more than eightfold.
The company is now strongly profitable and has been built on its original insight, the power of relevancy.
Bruce and his team have transitioned the business to now be a full suite of AI-powered products.
Each new capability has deepened e-commerce partner stickiness, expanded both sides of the network, and delivered greater returns for merchants and advertisers.
This episode dives into ROC's next chapter of growth and the role it is playing as a neutral, trusted intermediatory for first party data, how the business is positioned.
To become an intelligence layer for e-commerce in a world that is seeing real-time technological change, with the rise and capability of AI agents.
Just as importantly, we'll discuss what the last six years have revealed about ROC's culture and how Bruce has leaned into the hard decisions needed to scale the business for the long term.
Without doubt, this period has cemented Bruce as one of Australia's great entrepreneurs and leaders.
And yet, the story is still being written.
Here is my latest conversation with Bruce Buchanan, co-founder and CEO of Rocked.
Bruce, welcome back to scaling up.
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