Ed Elson

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Ads are finally coming to ChatGPT.

OpenAI announced it will start testing ads on US adult users with free accounts in the coming weeks.

The company insists it will not sell data to advertisers and that users can turn off ad personalization.

It is a stunning reversal from Altman's stance just two years ago when he called ads a, quote, last resort.

Well, it looks like that last resort is here.

OpenAI is seeking new revenue streams to help fund its massive AI build-out, including a reported $1.4 trillion commitment to infrastructure over the coming years.

Here to discuss why OpenAI is finally embracing ads and what that says about the AI business, we are speaking with Alex Kantrowitz, founder of the big technology newsletter and podcast OpenAI.

Alex, you are joining us from Davos.

How is it?

You seem skeptical.

I will wait and see.

I'll wait and see.

Wait and see.

I think that's fair enough.

Well, we want to get into this move from OpenAI.

They are now putting ads on ChatGPT.