Ed Elson

Yeah.

Something else you said there, which I think is fascinating and also very true, is this idea of getting the ick with open AI, which I think is an underrated element in the AI race.

If people decide that they have the ick on any given chatbot, that will decide the trajectory of this economy.

And

It does seem in the past few months or so that people are beginning to get the ick on open AI.

They're kind of getting icked out by Sam Altman and his media appearances.

And I wonder if ads add to that dynamic.

I think back to that great scene in the social network where Justin Timberlake is talking with Jesse Eisenberg, Mark Zuckerberg, and they're talking about ads.

And he's like, you can't run ads because ads aren't cool.

And I think about this with this too.

I mean, to me, I think they kind of need to do it because they need to monetize.

They need to show that to investors, but at the same time, ads aren't cool.

And if you're getting ads in your chat bot, is that something that immediately gives you the ick and causes you to resort to other products?

What do you think of that possibility?

When we look at some of the other chatbots, so Claude, which is Anthropic's chat product, which has gotten a lot of press recently because of Claude Cowork, which they recently announced, which went viral and everyone was talking about it.

It seems really impressive.

Gemini has also been getting increasingly popular, increasingly making headlines.

We're seeing a lot more usage.

Just going into 2026,

Who do you think is going to win the AI race this year?