Ed McCaffrey
speaker
65 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Ed McCaffrey’s voice in public audio — every appearance, attributed to the second.
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Appearances
The content is yours. It's a great question. Thank you, Ed. Yeah, the content is yours.
I don't think you can even read my writing. I'm not a typer. Who has time to go through spell check? That's exactly right. I'll give you the story and you just kind of put it down onto paper.
But still, life is about stories and storytelling. And the stories are yours. The content is yours. Thank you. Somebody else can do the hard work. You can talk to them and let them write it down.
Well, thank you for asking. You got it. God bless football and God bless McCaffrey Brands protein bites. I'm so proud of this. You know, I've been in the food product business for over 25 years. Right.
Mustards and horseradish sauces which I still sell to this day that have been selling since the 90s And I did it because a friend of mine introduced me to the idea of having food products We also had at one time Ed's Enzo knows which was a frosted cheerio The box was really it was a cool box. It was a collectible of the quality of the cereal was just okay, right?
But I was still playing we were winning Super Bowls. It was a fun thing to do we had Eddie Mac and cheese and Oh, wow. I love this. Eddie Mac and Cheese. I love this. He was so proud of that. Yeah. Eddie Mac and Cheese. It was good. Good. Right. But the mustard that we made was phenomenal. I met this family that's been in the industry for 100 years.
They came over from Germany and made spicy brown mustard. It helped me come up with a recipe. that I was proud to put my name on. And the mustard has sells, even though now I'm, you know, Christian or Luke's dad, or I'm the mustard guy for kids because they have it in their fridge. You know, it's sold because it's a great product. That's how it sells for 25 years.
So I stopped coaching a couple years ago. I partnered with my business partner to try to grow our business. So we expanded our lines of mustard and horseradish sauces, which you can buy either online or in King Soopers and Safeways and City Markets in Colorado. But I wanted to create a healthy snack for everybody. I have four boys.
My wife, Lisa, and I are in cars driving them to practices and games, driving carpool at school. They always are hungry and need something to eat. If kids don't get their sleep or don't eat properly, they're a handful. And something that's easily digestible. I got a couple of kids that have some allergy issues. And so what is gluten-free, non-GMO, healthy, that tastes great?
Because how many healthy foods taste awful? All of them. It's like you're chewing on cardboard, right?
It's like you're chewing on the heel of your shoe, and you can barely stomach them. So I'm like, what can every kid eat, regardless of allergies, that is healthy for you but tastes great? And it took me forever to find a manufacturer that could create these. because I think they're delicious. Now, I want to hear what you guys have to say. At some point during the week, try them.
Give me honest, positive feedback. But these, again, are super healthy, gluten-free, non-GMO, vegan. They're made with all natural premium ingredients, and they're very low calorie as well, but they have protein in them. A lot of the unhealthy snacks don't have any protein. I don't think people consume enough protein throughout the day.
It's so incredibly important.
You're going to buy a few books? Don't even give me one for free.
I'm buying them online. But, no, so far we've gotten such great positive feedback. Everyone seems to like them. And I'm so excited because they actually taste good. I'm glad you like them as well. I'm sure eventually there'll be some curmudgeon that doesn't like them. But it's so hard to get a good-tasting, healthy snack food. So you should still eat healthy breakfast, lunch, and dinner.
But that time before dinner, it's like still a couple hours away. Or during the show, right? You can't throw down a cheesesteak here while you're trying to do your show. No, no. Slop all over the place. No. You know, feel bloated all day long. So this gives you a little pop, a little energy throughout the day. You're eating healthy.
You're doing what's right for your body, but it also tastes good and you're not chewing on cardboard.
Yeah.
It's not a big deal to him. My goal is to one day be the mustard king of Castle Rock, Colorado. Really? I'm on my way, but I'm not there yet. How do we get you there? Goals. You know, I'll share them with the universe. Who's the present mustard king? You wrote the book. You shared it with the universe.
You know, so, well, there's some pretty stiff competition there in Colorado. Really? But I'm going to get there.
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