Eddie Hartman

speaker

1,282 appearances 3 recordings 2 series first heard Dec 2025 last heard 29 Jan

Eddie Hartman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jan 2026 with 2.

newest first · ▶ plays the moment

You'll find it.

Essentially what this does is you ask people three questions, mainly three, you can do four.

What would be a no-brainer price to pay for this product or service?

What would be a price where you'd consider it a little expensive?

You might not buy.

You'd have to think about it.

Maybe you need to talk it over with somebody.

but eventually you're probably likely to buy, 80% likely.

And then what's a price that's so expensive, you wouldn't even listen to me.

You'd walk me out of the room, right?

We call that the acceptable, expensive, and prohibitively expensive price, right?

Here's the thing.

A lot of people want to go for that acceptable price.

That's the no-brainer price.

The price that like, of course I'd buy it, buy without even thinking about it.

It's too low.

It's undervaluing yourself.

What you should be doing, you should be going for that expensive price.

That's the story of Peter at Segment.

That is what he did.

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