Eddie Hartman

speaker

1,282 appearances 3 recordings 2 series first heard Dec 2025 last heard 29 Jan

Eddie Hartman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jan 2026 with 2.

newest first · ▶ plays the moment

In the car you want in your garage, and think about how smart that is.

You're on the lot.

It's a Mercedes.

Do you want the additional horsepower?

No, I don't.

You bring it home.

It's in your garage now.

It's my Mercedes.

Do you, Nick, want to unlock the additional 50 horsepower that are sitting right there under your hood?

The answer is yeah, now you do.

So moving even from a car sale, even a coffin sale, even a divorce into a relationship, incredibly powerful.

But then once you've done that, suddenly you have a new problem, and the problem isn't sales.

The problem is retention.

keeping people in the subscriptions or potentially expanding the accounts.

Like, how do you do that?

I'll tell everybody, if you wait until the moment that they're canceling, it's like going to the dentist when your tooth is about to fall out, right?

Instead, when you onboard people, when you bring them in, they're never going to be happier with you.

than at the moment that they sign and say yes, right?

So ask them all the data, all the information, ask them where are they going?

Like, what do they want to do next?

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