Eddie Hartman
👤 SpeakerAppearances Over Time
Podcast Appearances
Now you actually have to put in the work.
He, until recently, did not have children.
You have to put in the sweat.
That's the second book.
It's a roadmap.
He has a child now, and I've got four.
It says, what do you do about setting the right price so that people are attracted to it?
Now, I've got a minivan.
I love this minivan.
It is a great minivan.
As far as I'm concerned, I paid $45,000 for this minivan, and it was cheap.
What do you do about raising prices when you need to?
How do you negotiate when things are tough?
My brother looks at the same minivan.
Like, what should I be looking for?
How much do you think he would pay to trade in his very nice little sports car for a minivan?
It has all of those
real world, very pragmatic steps to go from good product to good functioning business.
And the answer is, he would never do it.
He does not want to be behind the wheel of a minivan.