Eddie Hartman

We're not talking about that.

We're talking about how do you determine dynamically the right price to charge?

First thing to know is as an entrepreneur, if you're like me, Nick, I don't know about you, man, but you're probably charging too little.

And the reason is this.

You start your business and a lot of people said it won't work.

Some people laughed.

You do not want to hear no.

You're like a 12-year-old in love.

The only thing you want to hear is yes.

And you're willing to do a lot to get to yes.

the easiest thing to do is to price it low.

Who's going to say no if you price it low?

We tend to chronically price ourselves low.

And here's a great story about a guy who created a company called Segment that was purchased for a huge amount of money.

The story that he tells is he went into a sales meeting, right, with a friend of his dad's.

His dad was very experienced, very senior.

Peter was young at the time, early 20s.

Yeah, sure.

And the very senior guy that his dad had hooked him up with

And by dynamic, of course, what we're talking about here is working your way into the optimal price, right?