Eddie Hartman

There's something you can do called a van Vestendorp.

The story that he tells is he went into a sales meeting, right, with a friend of his dad's.

You look it up, Google it,

You'll find it.

Essentially what this does is you ask people three questions, mainly three, you can do four.

His dad was very experienced, very senior.

What would be a no-brainer price to pay for this product or service?

Peter was young at the time, early 20s.

And the very senior guy that his dad had hooked him up with

What would be a price where you'd consider it a little expensive?

just as they're about to step into the room, says, listen, by the way, I need to give you my letter of resignation.

You might not buy.

You'd have to think about it.

Maybe you need to talk it over with somebody.

Peter said, what?

You just started.

but eventually you're probably likely to buy, 80% likely.

I mean, you just started.

Like, what do you mean you're resigning?

And then what's a price that's so expensive, you wouldn't even listen to me.