Eddie Hartman

So a week later, they've got another big sales meeting.

That is what he did.

Same thing.

He realized, actually, if everyone is buying, that's not a good thing.

The friend of his dad says, before we go in there, I need you to double the price or I cannot be associated with your business anymore.

You're not valuing yourself sufficiently.

Go for the price level where 20%, 30% of the time you're going to hear no, but at least you're asking for your full value.

According to Peter, he did that three times.

Doubled, quadrupled, octupled, eight times.

Eight times the price that he'd started with.

And now they started to get pushback, but they still won more than they lost.

And I think that's the thing.

There's something you can do called a van Vestendorp.

You look it up, Google it,

You'll find it.

Essentially what this does is you ask people three questions, mainly three, you can do four.

What would be a no-brainer price to pay for this product or service?

What would be a price where you'd consider it a little expensive?

You might not buy.

You'd have to think about it.