Eddie Hartman

speaker

1,282 appearances 3 recordings 2 series first heard Dec 2025 last heard 29 Jan

Eddie Hartman’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jan 2026 with 2.

Appearances

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Mick Unplugged · Don’t Just Survive-Thrive: Strategy and Stories from Eddie Hartman · 29 Jan 2026 podcast

Very, very proud of it.

What that book was all about was if you think about it, if there are two packages that you're looking at and one is the silver and one is the gold or one is the standard and one is the pro,

or really anything, you're looking at two options.

Part of your brain is always saying, for the extra money, what do I get?

I think it's just human nature.

And if you think about it, that money needs to match up to the additional value you think you're gonna get.

You need the gold package, more valuable, okay, what's there?

If it doesn't match up, you don't buy.

If it does match up, you might buy.

And if the money is actually not bad at all for the extra value, you might really be quite eager to buy.

But the point is you made a comparison.

You made a measurement.

Price paid, the amount that you want to pay for something, is a measure of value.

It should correspond to the amount of additional value you think you're going to get.

Okay, if you flip that on its head, if people are not willing to pay for something, they probably don't see the value in it.

That is the core idea of that first book.

Think about price not as something you slap on when you're done.

Think about price as your guide to where is the value because if they're willing to pay for it, that shows you where the value is.

Next thing, we're all different.

So the same thing may be valuable to you but not valuable to me.

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