Eddie Hartman
👤 SpeakerAppearances Over Time
Podcast Appearances
Maybe you need to talk it over with somebody.
but eventually you're probably likely to buy, 80% likely.
And then what's a price that's so expensive, you wouldn't even listen to me.
You'd walk me out of the room, right?
We call that the acceptable, expensive, and prohibitively expensive price, right?
Here's the thing.
A lot of people want to go for that acceptable price.
That's the no-brainer price.
The price that like, of course I'd buy it, buy without even thinking about it.
It's too low.
It's undervaluing yourself.
What you should be doing, you should be going for that expensive price.
That's the story of Peter at Segment.
That is what he did.
He realized, actually, if everyone is buying, it's not a good thing.
You're not valuing yourself sufficiently.
Go for the price level where 20%, 30% of the time you're going to hear no, but at least you're asking for your full value.
And that seems...
I used to tell people, I thought it was a joke, right?
I'd say like,