Eddie Hartman

every business is moving toward some kind of a relationship.

It may not be a true subscription, right?

but almost every business.

And then I would joke, I would say, except for, I guess, coffins, right?

Coffin, that's it.

You buy it one time.

And then one of my German partners said, I won't do the funny accent, but he said, you know, Eddie, that's actually no longer true.

Funeral homes these days tend to give you a lower price on the first service in the hopes of then getting the whole family and then getting you on to like a recurring and bureau.

So apparently even death is a subscription, Nick.

You know, everything, everything.

We used to say, we used to joke that I was the guy who turned divorce into a subscription.

What we meant by that was we thought that if you, I mean, could you imagine anything more final than divorce?

You get divorced.

Why would you ever want to talk to me again as the person who facilitated it?

Yeah, I help you with that and it's goodbye.

The truth is there are so many things that people want you to do if they trust you, if you built a good feeling with that.

I'm sure you have this experience yourself.

There are people in this life that you enjoy working with

you've gotten to know, and you kind of trust them.

Usually, if you have more value on offer, people will take you up on that if you've built a good situation with them.