Eddie Hartman

I used to tell people, I thought it was a joke, right?

So with the case of divorce, it turns out after you've been divorced, if you're the woman, you got to change your name.

I'd say like, every business is moving toward some kind of a relationship.

It may not be a true subscription, right?

And that means you got to change all your credit cards.

but almost every business.

And there's a million things that come after that.

And then I would joke, I would say, except for, I guess, coffins, right?

If you get your will done, I thought a will, you know, check the box, that's

Coffin, that's it.

You buy it one time.

And then one of my German partners said, I won't do the funny accent, but he said, you know, Eddie, that's actually no longer true.

Job done?

No.

Turns out people really want to talk to you after that.

They want to know how is this, how should my life change?

Where should I store it?

Funeral homes these days tend to give you a lower price on the first service in the hopes of then getting the whole family and then getting you on to like a recurring and bureau.

If I need to revise it, what do I do?

So legalism, the whole business changed from transactional to recurring.