Eddie Hartman

speaker

1,282 appearances 3 recordings 2 series first heard Dec 2025 last heard 29 Jan

Eddie Hartman’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jan 2026 with 2.

Appearances

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Mick Unplugged · Don’t Just Survive-Thrive: Strategy and Stories from Eddie Hartman · 29 Jan 2026 podcast

You find a group of people though that they value the same things, which you can determine by they want to pay the same roughly.

You found a segment and now you can speak to that segment with precision.

So that's what the first book was all about.

It's make sure your company is on the best possible footing and not headed for

a cliff because you did the work ahead of time to say really where's the value based on what are people willing to pay for the second book said yes but there are people who create a good product now you actually have to put in the work you have to put in the sweat that's the second book it's a roadmap it says what do you do about setting the right price so that people are attracted to it

What do you do about raising prices when you need to?

How do you negotiate when things are tough?

Like, what should I be looking for?

It has all of those real world, very pragmatic steps to go from good product to good functioning business.

That's what it's all about.

Yeah, sure.

And by dynamic, of course, what we're talking about here is working your way into the optimal price, right?

As opposed to, because there's also a concept called dynamic pricing.

They do this in stores sometimes where the price on a turkey will fluctuate during the day based on how many people are buying turkeys.

We're not talking about that.

We're talking about how do you determine dynamically the right price to charge?

First thing to know is as an entrepreneur, if you're like me, Mick, I don't know about you, man, but you're probably charging too little.

And the reason is this.

You start your business and a lot of people said it won't work.

Some people laughed.

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