Einar Volsett

So the thinking there was really that, and like 2014 time, a bunch of companies had done this.

They already built an app, usually with an outsourced team.

And then, or a lot of them have.

And then they'd get to a point where they're like, okay, it's done now.

Like the agency who ever did it handed over the app and the code and said,

And in some cases, those relationships weren't that great by the time the app got delivered.

There might have been some miscommunication or budget overruns or whatever.

So what we basically said was like, okay, your options at this point is to hire your own iOS and or Android developers in-house, but that's quite expensive just in order to maintain an app that's effectively already done.

So we said, all right, for a fixed monthly fee, we'll handle that for you.

We'll instrument the app.

We'll fix it if it crashes.

We'll make sure it's this much uptime, blah, blah, blah.

And then, yeah, we were basically like a service that said, all right, you have an app.

We'll maintain it for you so you don't have to hire someone in-house to do that.

And we will add sort of minor tweaks and things to you.

Sometimes, but keep in mind that what we do is not, like, we're not doing massive feature development.

Like, we weren't doing that.

We were doing, like, okay, it's crashing.

Let's make sure it stops crashing for you.

Like, oh, we need to add this menu item.